Architects still need a good slogan

Quality may be as much about perception as it is about reality. It could be that the idea behind the design is less important than the public’s opinion of the design. If you’re trying to appeal to a wide market; if you’re trying to reach an affluent demographic; If you want your work to catch-on; to scale; to go viral? … Read More

An Architectural Pocket Dictionary (K-Z)

. K Keystone: (noun) – Key-shaped stone at the top of the arch used to open a secluded vault in Egypt containing the secret to all Architectural success. The vault may be empty, and booby trapped. L Light: (noun) – The illumination at the end of the tunnel which has been turned off due to lack of financing. Linear: (noun) … Read More

An Architectural Pocket Dictionary (A-J)

. A Adaptive Re-use: (noun) – Removing soiled linens and empty colt 45 bottles prior to leasing a building to creative professionals. Agora: (noun) – The fear of Architecture in public places. Amphitheatre: (noun) – Large crowds in seating organized by their dislike of classical music. Arcade: (noun) – Corridors lined with repetitive video games. Architect: (noun) – An effete bon … Read More