Option 1: Gut instinct, emotional, emotive, missing key program elements, kind of awesome. The client loves it, then calls the next morning to ask for other options.
Option 2: Reasonable, functional, includes most of what the client asked for, beige, bland, kind of sucks. The client thinks it’s “almost there”.
Option 3: Drastic departure from the program, awkward, hastily rendered, missing the part the client said was most important, an odd grayish blue color, kind of stupid. The client likes parts of it but dislikes other parts.
Option 4: Intern created option, delivered with no explanation, labeled “let me know”, intern is not invited to review meeting. The client hates it.
Option 5: The design partner jumps in and sketches something up, does not include any of the client’s requests, the client kind of likes it.
Option 6: Intern “refines” the design partner’s sketches. Tries to include some of the client’s requested items, muddied up the design, then puts it into the computer. The client feels like it “lost something”.
Option 7: The client’s nephew has a sketch plan. The client emails it to the team with the note: “I like this direction”
Option 8: The lead designer calls a meeting of all the team members to brainstorm ideas. All interns are taken off the job and replaced with new interns. The new intern has a great idea but keeps it to herself. design presentation is postponed. The client starts looking for another design team.
Option 9: The team revisits the initial design concept. Adds multiple items the client asked for, and renders it in a photo-realistic computer program. Shows multiple views of the front of the building. The client feels the BMW used in the rendering doesn’t represent their company ethos.
Option 10: Interns continue to work on Option 4. The design lead is preoccupied with the new design of a luxury hotel the firm just landed. The client is no longer returning calls.